Can Interactive Video Increase Online Conversions?

Marketers have experimented with hundreds of tricks to gain more customers and generate more sales. There are sweeping changes – inventing a new market, using endorsements and slogans, and structuring a product to be marketable first and usable second.

Then there are the small changes. To direct mail marketers, they’re the fonts, colours, and headlines used to draw attention down the page. For radio marketers, they’re the inflection and word choice used for narration. For online marketers, they’re the small changes to images, the on-screen additions, and the page elements that draw attention and make prospective customers moreinterested in your product.

Interactive video was once impossible online – bandwidth was too expensive, and download speeds were too slow. Today, it’s a necessity. Just like direct mail marketers experimented with font and colouring to boost sales, online marketers are experimenting with interactive video and on-site narration. And just like their 20^th century counterparts, they’re seeing results – sometimes a huge increase in enquiries, sales, and long-term contracts.

So if your industry is dependent on marketing that scales, converts, and generates results,promotional video could be the best choice for you. Sweeping changes and long-term strategy is one thing, but it’s worthless without the right tactics. For many online marketers and web businesses, the tactic to choose is interactive video.