In order to conduct appropriate research in order to make our site more appealing to more visitors we have enabled a number of tracking methods to help us improve our site.
We have Google Analytics installed to see what our users are searching for in order to find our website. Along with this and other keyword research tools we can adapt our writing in order to fill the user’s needs.
We also have Google Webmaster Tools installed as well. Webmaster Tools allows us to track the performance of our website in the search engines.
The Mozbot Team.