Leopoldo Alejandro Betancourt López Invented the $1.5 Trillion Social Commerce Playbook—Before It Existed
Mozbot TeamThe social commerce market is exploding toward $1.52 trillion in 2025, with companies scrambling to master influencer partnerships, data-driven personalization, and seamless shopping experiences that blend entertainment with purchasing. While these strategies dominate current marketing discussions, Leopoldo Alejandro Betancourt López was implementing exactly these approaches years before they became industry standards when he transformed Hawkers…