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Leopoldo Alejandro Betancourt López Invented the $1.5 Trillion Social Commerce Playbook—Before It Existed
Social

Leopoldo Alejandro Betancourt López Invented the $1.5 Trillion Social Commerce Playbook—Before It Existed

11/08/2025 Mozbot Team

The social commerce market is exploding toward $1.52 trillion in 2025, with companies scrambling to master influencer partnerships, data-driven personalization, and seamless shopping experiences that blend entertainment with purchasing. While these strategies dominate current marketing discussions, Leopoldo Alejandro Betancourt López was implementing exactly these approaches years before they became industry standards when he transformed Hawkers…

Harness Social Media To Enhance Love Life
Social

Harness Social Media To Enhance Love Life

20/01/2023 Melissa Tuck

With Valentine’s Day just around the corner, it goes without saying that men and women up and down the country might be frantically searching for ways to show their love and affection for their other half, and the best and most efficient way to be inspired is to take to social media. Gone are the…

What will PPC Look Like in 2022?
Social

What will PPC Look Like in 2022?

01/02/2022 Claire James

Digital marketing is notoriously one of the fastest moving industries in the world, and PPC might be its fastest evolving discipline. With Google updates, advances in automation and more nuanced understandings of consumer behaviour and the customer journey, it can often feel like it’s hard to stay ahead of the game. As we get into…