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What will PPC Look Like in 2022?
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What will PPC Look Like in 2022?

Digital marketing is notoriously one of the fastest moving industries in the world, and PPC might be its fastest evolving discipline. With Google updates, advances in automation and more nuanced understandings of consumer behaviour and the customer journey, it can often feel like it’s hard to stay ahead of the game. As we get into…

The Importance of Branding and Packaging for Delivery Services
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The Importance of Branding and Packaging for Delivery Services

Safety regulations have caused shutdowns in businesses from malls, to restaurants, movie theaters, bars, and gyms. Business owners are forced to adopt new strategies. The onset of the COVID-19 pandemic has brought about an accelerated rise in the e-commerce industry. Lockdowns and social-distancing norms have set off a surge in online shopping. Aspiring start-ups and…

Different Methods Of Conducting Research
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Different Methods Of Conducting Research

As social scientists, we study the world, look for problems or interesting patterns, and set out to understand them. Researchers design a study based on research methods – perhaps rigorous scientific research methods, or ethnographic research that relies on interpretive frameworks. An important part of any sociological study is designing the study. Primary research: what…

How to get back to work after maternity
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How to get back to work after maternity

1. Creating your new schedule  It can be difficult to create a new schedule after maternity leave. You are probably already feeling a little overwhelmed and don’t know which way to turn. That is perfectly normal! Here are some ways you can get started on creating your new schedule once the stress of maternity leave…