Personalised Banking: From Impersonal Demographics to a Life-Centric Approach
The banking industry is witnessing a paradigm shift in personalisation. It’s no longer enough to view consumers in terms of demographics and statistics. Basic segmentation has given way to “life-centricity,” where all aspects of their lives are connected in a central hub. For many, this hub is their bank, where finance, lifestyle and future goals…
David Ollech: AI’s Role in Brain Computer Interface and Human Machine Interaction
David Ollech is an entrepreneur with a keen interest in the rapidly advancing field of AI. This article will look at the role of AI in the development of the brain computer interface (BCI), paving the way for human machine interaction (HMI). The convergence of AI and BCI has facilitated several significant breakthroughs, particularly in…
How Digital Marketing Agencies Have Enhanced Local Business Growth
Local businesses are doing great in this highly competitive market due to the strategic support of digital marketing agencies. They help the local brand create more awareness and connect with the customers based nearby through a targeted personalised strategy of local SEO, social media engagement, and targeted ads, which bring long-term growth. This guide will…
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