Search engine optimisation, or SEO, is critical for generating organic traffic through search engines. Getting your SEO right can take time, but it’s one of the most effective long-term marketing strategies, and once you know what you’re doing, it’s one of the cheapest ways to get your brand out there. Find a freelance seo consultant.
If you’re new to SEO, it would be useful to hire a local SEO specialist to help you to get started with optimising your website for search engines.
What is search engine optimisation?
Search engine optimisation, often known as SEO, is the process of increasing your organic traffic from search engines such as Google, Yahoo and Bing.
You need to ensure that your content is relevant for your target audience and then present it in a way that can be found and understood by the search engines. This includes using relevant keywords, optimising your title tags and meta descriptions and building links.
Why is SEO important?
Simply put, get your SEO wrong and your website might not get picked up by search engines. No matter how great your website looks, without SEO your customers won’t be able to find it without typing in the URL. Find an SEO agency near you.
If your SEO is up to scratch, you’ll begin to generate organic traffic. That’s potential customers who are finding your website through search engines, at no cost to you. It’s one of the cheapest and most effective long-term digital marketing strategies.
How do search engines rank websites?
Search engines continuously crawl the internet, looking at websites. They store and index the content that they find during the crawling process, putting it in the running to be displayed in response to queries. When a user conducts a search query, the search engine will rank content according to which it thinks is most relevant to the query.
The ranking process is subject to a series of complex and secret algorithms. These algorithms take into account the relevance of your content to the user’s query, the relevance of your website as a whole, how trusted your website is and the usability of your website.
How can you increase your search ranking on Google?
The key to SEO is understanding what people are searching for online, the answers they’re looking for, the words they’re using and the type of content they want to consume. If you understand the answers to these questions, you can make sure that your website content matches what your customers want.
Once you know what your customers want, you can work to deliver it in a way that search engine crawlers can find and understand. This means making your page titles as relevant and as clear as possible and including meta descriptions on your pages and content.
Aim to place keywords into your titles and subheadings, but don’t keyword-stuff. In other words, only place the keywords where it is relevant to the content, otherwise it could have a negative impact.
Take home message
Optimising your website for search engines can feel challenging at first and take a while to understand. However, it’s one of the most cost-effective marketing strategies for getting your brand noticed, so it’s worth investing time and money into getting it right.