The new iPhone ELLE application has been launched in 7 countries around the world, including the US, after the successful launch of the app in France in April 2010.
Available in the USA, China, Russia, Spain, Italy, the Netherlands and the Czech Republic, the ELLE app gives users preferred access to fashion and beauty news worldwide.
The new stylish free ELLE app shares the same look and feel worldwide and offers the following features:
• Daily news feed to keep abreast of the latest fashion and beauty news, etc.
• Latest trends
• Catwalk slide shows
• Pop Culture news
• Life and Love tips
• « My Elle » for your favourite content at your fingertips
High-profile advertisers have already signed on to the ELLE app internationally: Versace, Dior, L’Oréal Paris, Fendi, Givenchy, Burberry, DSquared, Biotherm, Philips.
In April 2011, Lagardère Active will roll out 4 additional countries (the UK, Japan, Hong-Kong and Taiwan), offering in total 12 local versions of the ELLE designed iPhone application.
Available for free from the iTunes store