About 61% of marketers, according to Safari Digital, strongly believe that SEO is the answer to achieving success online for any modern business. This is primarily why most companies put aside an average of 41% of their marketing budget to SEO.
So basically, having a proper SEO strategy can be the difference between you and your competition. SEO can revolutionize not only your online presence but also your business as a whole.
1. Make Your Website Authoritative With Links
SEO is so much more than incorporating great keywords on your site. You have to link out to authoritative websites, and that takes a lot of work. Ideally, you should also want other websites to link back to your site while they create their content because this will improve your ranking in search engines.
Google strictly scrutinizes the quality and quantity of backlinks, and the more you have, the better your chances of ranking higher. Take a minute and think about it for a moment; when was the last time you went to page two of your search results?
Building links takes an outreach strategy, and if you’re not familiar with the process, you can always hire it out to professionals. Just find a White label link building company of your choice, and they’ll help you in the linking department.
If you’ve been wondering how to go about creating a foolproof SEO strategy that evolves with time, you’ve come to the right place. Below are several helpful and applicable tips to help you drive your traffic up 100% with SEO.
2. Recognize Where Your Current Traffic Is Coming From
Before you begin your SEO strategy and make changes to your site, you need to understand how customers are currently finding your site. One tool you can use that is free is Google Analytics. Evaluating your website and having access to this data will open you up to a host of things such as:
- The various keywords they use to search for your site.
- The sites they click from leading to your website.
- Your web pages with the highest views.
3. Take Time and Understand Your Various Keywords
Keywords are phrases that people use to search on search engines, such as Google or Bing, which are typically some of the most popular ones. Keywords are an essential part of determining how your website will rank on the search results. You have to conduct keyword research specific to your business area and use them appropriately in your website content.
A great keyword strategy is not to stuff and cram as many as possible on your site. If Google algorithms detect such a scenario, your site may be classified as spammy, and you’ll receive the ultimate penalization – a lousy ranking.
4. Equip Your Site with the Correct Metadata
Through your keyword research, you can build a foundation of metadata. The proper metadata can coax prospects to view your website. It’s actually the first thing your potential visitors and Google see.
Google employs ‘crawlers’ to scan through the various sites and collect information that matches your search queries every time you initiate a search – thus the ranking, with the most relevant being at the top.
When crawlers are scanning sites, they first index their URL and then check in the metadata. Metadata encompass a variety of elements such:
- Title Tags: These tell the search engine what your web page is all about. All your web pages should have a unique title tag.
- Meta Descriptions: These are short descriptions that appear below the title on search engines. They tell the reader what the web page is about.
5. Local SEO Matters
Lots of searches are based on location. For instance, a prospect may search for “restaurants near me,” and even if they don’t put the “near me” at the end, the search engine algorithm will automatically give them a couple of local options at the top. If you’re a small business, you need to capitalize on this local SEO trend as the search engines will likely show your business at the top.
6. Pay Attention to Your Call to Action
Call to action is vital for any piece of website content. Otherwise, what would be the need for the content in the first place if they can act on the information they just read. A typical call to action needs to be clear and precise. SEO will drive up your traffic, but how do you convert all this traffic to something useful? With a great call to action.
You want your website visitors to understand what they’re supposed to do on your website. This can range from subscribing to a newsletter, making a purchase, reading another article, or simply scheduling a call with you.
7. Focus On the User Experience
Navigating a barely responsive site is a painfully frustrating experience. All the SEO in the world couldn’t help you if you had a terrible user experience. The error pages, dead links, and generally messy website will have you losing visitors faster than a toupee in a hurricane.
Users value a good experience, a site that is easy to navigate, has faster load times, is seamless, and responsive. Making the user interface of your website friendly will allow Google’s crawlers to scan your site and content and give you a worthy SERPs ranking.
Employ headings, simple paragraphs, and optimize for mobile because not everyone uses their mobile device on the internet. These will help you improve your SEO metrics significantly.
8. Optimize your Images
Web content also includes images and visual cues. Images are used in everything now, from serving ads to selling products online. A great SEO strategy also focuses on images and not articles and posts alone. You can significantly optimize your images by compressing them before publishing. This will allow your page to load faster – in less than 2.5 seconds, to be precise.
SEO changes constantly, and it can be a headache to keep up with it. The Google algorithm evolves as the behavior of customers changes. If your goal is to stay on top of your SEO strategy and reach your target audience, employ these eight techniques, and you’re bound to see some changes. The process could take a bit of time and effort, but in the end, it’s totally worth it.