Three will today shake up the mobile industry by launching all-you-can-eat data for Pay As You Go customers for just £15.
While other operators cut back on data allowances and charge customers more for access to the Internet, Three is bucking the trend yet again.
Customers on Three’s new Pay As You Go plans will instead have access to all the data they will ever need so they can set their smartphones free and still stay in control of their spending.
That means people can now download the latest apps and music, update Facebook and Twitter, shop around for the best bargains and loads more without worrying about the cost.
The move comes just two months after Three launched a similar all-you-can-eat data offer for contract customers with The One Plan.
Three’s Sales and Marketing Director, Marc Allera, said: “We want to get people using their smartphones in the way they were designed to be used, and that means data.
“More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.
“Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.”
The introduction is also a reaction to research that suggested people didn’t always know how much data they needed to do different things. Instead they didn’t use much data at all through fear of running out of credit.
To celebrate the launch of this new offer, Three will also be running a competition over the coming month to show the value of the deal, with a range of prizes including a 30-day first class rail travel pass to Europe for two. Runners up prizes of a smartphone along with all-you-can-eat data, free for a year and a huge amount of free calls and texts each month will also be up for grabs.
The competition will run every Monday, Wednesday and Friday from the 7th March to the 4th April, with more information available at:
www.three.co.uk/allyoucaneat or on Twitter at @threeUK