SEO – The italicized and underlined version by Sofiya Machulskaya

Like most web site owners, I, Sofiya Machulskaya have seen my web site mentioned in various forums, advertising various SEO products.  I am not a marketing guy, although I did help put a website together for another client, so I have some knowledge in online marketing.

One of the major buzz words these days is “SEO”, or “Search Engine Optimization”.  I am sure that everyone knows what it means, but for some, it will be a whole new experience.

First of all, what is “SEO”?

SEO is the process of creating a website and then doing all sorts of things that will determine the ranking of that web site in the search engines.  These are all factors that are important for the search engines:

1) The words that are on the web site, called inbound links

2) The words that are on other websites, called outbound links

3) The rank of the site in the search engines

These are all factors that are all taken into account by the search engines, and used to determine ranking.  Each search engine does not use a different formula, but there are variations on this formula that makes it interesting to keep coming up with websites for your searches.

The advantage of having your website with good search engine rankings is to be found by the people who are searching for the products or services you offer.  When they find your website, they are much more likely to buy from you than if they found some random site that had nothing to offer them.

So, to improve the search engine ranking of your web site, it is vital that you create your web site with proper search engine optimization, as this is the best way to get the free search engine traffic that many web site owners are searching for.

If you are not familiar with the criteria used by the search engines to rank web sites, it would be much easier for you to improve the ranking of your website.  There are several basic steps that you can take to make your website more search engine friendly.

If you want to improve your search engine ranking, it is a much easier process to do the things that will have the best effect as far as the search engine ranking of your web site is concerned.  Start to identify the keywords that your potential customers would use to search for your products or services.

You will be surprised how different the words are from what you would think, and it is better to think the way your customers do.  After all, they are the ones searching for your products or services.

Once you have identified the keywords, the next step is to adjust your web site to rank well for those keywords.  Many of the steps that you will be taking are things that you can do without paying anyone to perform.  First of all, you will need to make sure that the text on your web site contains the keywords that you are optimizing for.

If the text on your web site does not contain the keywords you are optimizing for, you will want to make sure that you use related keywords.  You can choose keywords that are relevant to your web site and the products or services that you provide.

Next, you will need to set your site up to be indexed by the search engines.  If your web site is not indexed by the search engines, they will not know that you exist, and they will not have a chance to list your pages on their search results.  Being indexed is very important, and this is where an outside company can help you.

Getting indexed is a process that can take some time, but that is normal.  After your site is indexed, you will start to climb in the rankings as the search engines find your web site and start to list your pages.

We are pleased to provide you with the insightful comments contained herein.  We hope you are enjoying the article and would appreciate any comments you have.

Please contact: Sofiya Machulskaya.